Shopping - Shopping Consumption as a meaningful practice in...

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Shopping Consumption as a meaningful practice in the construction of individual and collective identities A Theory of Shopping Daniel Miller o Shopping belongs to the realm of the ordinary and mundane o The way we engage in shopping is organized by our relationships with other people , and especially serves as a form of care . It is a central way in which we express love, commitment and devotion to other people In another book, he states that “shoppers develop and imagine those social relationships which they most care about through a medium of selecting goods) (1998, 5) Shopping in History and Life Course Sharon Zukin o Shopping is both a ritual and daily process . It is embedded in people’s lives: experienced within the context of a person’s lifetime o Cultural shifts —from necessity to pleasure (historical trends) Brands of shopping have grown in significance for a large portion of the population Before (raised to shop for durability and use ), but in the 80s, there was
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