Social Justice and Ethical Consumption

Social Justice and Ethical Consumption - Social Justice and...

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Social Justice and Ethical Consumption Ethical Consumption Consumer products made with a conscious ethical commitment in mind Environmental, Social Justice, Political objectives, Community well-being Boycott of South African foods o Part of the eventual unfolding of the apartheid The Case of Fair Trade Coffee ( Linton ) Critiques of capitalism o More global way of organizing the consumption of goods (link between consumers and producers) Colonial History (coffee) o First successful production in the fair trade industry o After WW2, as colonial power relations were dismantled, there was concern that producers and labourers weren’t getting paid enough while large firms (like Nestle) earned significant profits o Effort to reorganize how it was traded globally Post World War 2 production quotas: The ICA o Wanted to replace aid with trade in a market that was dominated by large corporations Fair trade through nationally-controlled markets Post 1980s: End to market controls, triumph of free market...and crash of coffee prices o End of cold war; Soviet Union disintegrated, so there was no fear of countries in the world falling to communism o Rise of World Trade Organizations (WTO) New response: Supply-side movement to secure fair prices through “ethical consumption”.
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