In Defense of Consumption - In Defense of Consumption Ways...

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In Defense of Consumption Ways in which the meanings people attach to consumption, consumer goods, and consumer practices can transform consumption into acts of liberation or resistance, a means of expressing identity and group membership, and of articulating beliefs and commitments Veblen – desire to acquire elevated social status/wealth; Bourdieu – we internalize tastes and preferences based on our upbringing and SES and we express social affinity and distance through the things we consume class position Consumption and Meaning Material things become a good way to express ideas Significant/ precious things that have meaning o Wedding rings, autographed memorabilia, photos, gifts, home Study on houses in London ( Miller ) o What you have says something about your story o Lives that are rich in material things are often correlated with social relationships Mary Douglas , “The World of Goods” o An anthropological theory of why people consume goods o She argued that we don’t consume simply because of the “utility” or usefulness of the goods. Douglas also criticized sociological theories of consumption that
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