79983324-International-Marketing-Chapter-Four-Cultural-Dynamics-in-Assessing-Global-Markets

79983324-International-Marketing-Chapter-Four-Cultural-Dynamics-in-Assessing-Global-Markets

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I n t e r n a t i o n a l M a r k e t i n g I n t e r n a t i o n a l M a r k e t i n g Cultural Dynamics in Assessing Global Markets Chapter 4 P h i l i p R. C a t e o r a J o h n L . G r a h a m McGraw-Hill/Irwin International Marketing Iftekhar Amin Chowdhury (IAC)
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4-2 What is Culture? What is Culture? What is Culture? What is Culture? The manner in which people consume, the priority of needs and the wants hey attempt to satisfy, and the manner in which they satisfy them are functions of their culture that temper, mold, and dictate their style of living. Culture is the human- made part of human environment – the sum total of knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society. Culture affects every part of our lives, every day, from birth to death, and everything in between
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4-3 Origins, Elements, Origins, Elements, and Consequences of Culture and Consequences of Culture Origins, Elements, Origins, Elements, and Consequences of Culture and Consequences of Culture Exhibit 4.4
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4-4 Elements of Culture Elements of Culture Elements of Culture Elements of Culture Cultural values
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