Final Article - GOLDEY-BEACOM COLLEGE MKT 626 P...

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G OLDEY- B EACOM C OLLEGE MKT 626 P - INTERNATIONAL MARKETING (MBA) By Dr. Hibbi M. Omar Summer 2012 – Session I TERM PROJECT Option # 2 Marketing to China Submitted by : Oguzhan Turan Student ID No--297760
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Summary In this article, the author describes about how china will change your business. China is most rapidly changing large economy country in the world, it is an ever increasing presence and influence in our lives, connected to us by the world's shipping lanes, financial markets, telecommunications, and above all, by the globalization of appetites. It has largest maker of consumer electronics, economic development ladder, sews more clothes and stitches more shoes and assembles more toys than any other nation. It is building cars and exploring space with its own domestically built rocket Everyone wants to involve in particular business but its need to know what is happening today in China and to understand how China's outcome has become inextricably jump with our own. Conceding China's grow does not mean giving way to China. But it does require a some important factor like: 1) China's economy is much larger than the official numbers show. 2) The growth of China's economy has no equal in modern history. 3) China is winning the global competition for investment capital. 4) China can be a bully. 5) China's economy is an entrepreneurial economy. 6) The most daunting thing about China is not its ability to make cheap consumer goods. 7) China is closing the research and development gap -- fast. 8) China now sets the global benchmark for prices. 9) China's growth is making raw materials more expensive. 10) No company has embraced China's potential more vigorously than Wal-Mart. 11) There are hidden costs associated with doing business in China. 12) Piracy is a problem. 13) China's heavy buying of U.S. debt has lowered the cost of money in the U.S. 14) Americans and Chinese have become reliant on each other's most controversial habits.
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China and U.S .both countries are depend on each other . thus do the routes to success chosen by China and the U.S. put both countries at risk. Without the U.S. to buy Chinese goods, China cannot sustain its growth. There is, however, no evidence upon which to base such a prediction. China are world’s large, highly nationalistic, dictatorial, Communist-capitalist countries offers a historical analogue.
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Opinion Article of “How china will change your business” by Ted C. Fishman is include very important truths which every entrepreneur need to know before starting business in china or doing business with china. I really agree with this points and some statistics which given by author in this article that china is most rapidly changing economy and data shows that china is winning the global competition for investment capital. In 2003 china took a strong lead, pulling in $ 53 billion to the U.S.’s $ 40 billion.
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