72126562-Products-and-Services-for-Consumers

72126562-Products-and-Services-for-Consumers - Products and...

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Products and Services for Consumers
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Learning Objectives 1. The importance of offering a product suitable for the intended market 1. The importance of offering a product suitable for the intended market 2. The relationship between product acceptance and the market into which it is introduced 2. The relationship between product acceptance and the market into which it is introduced 3. The importance of quality and how quality is defined 3. The importance of quality and how quality is defined
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Learning Objectives 4. Country-of-origin effects on product image 4. Country-of-origin effects on product image 5. Physical, mandatory, and cultural requirements for product adaptation 5. Physical, mandatory, and cultural requirements for product adaptation 6. The need to view all attributes of a product in order to overcome resistance to acceptance 6. The need to view all attributes of a product in order to overcome resistance to acceptance
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Introduction The opportunities for international marketers of consumer goods and services today have never been greater New consumers are springing up in many emerging markets, which promise to be huge markets in the future In the more mature markets consumers’ tastes become more sophisticated and complex due to increases in purchasing power The difference between tangible products and services The difference between business-to-consumer and business-to- business markets
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Quality Intense global competition is placing new emphasis on manufacturing quality products Quality, as a competitive tool, is the deciding factor in world markets Quality can be defined on two dimensions: (1) market-perceived quality and (2) performance quality Quality is associated with customer satisfaction Quality is also measured in many industries by objective third parties such as JD Power and Associates Customer satisfaction indexes developed are now being used to measure satisfaction across a wide variety of consumer products and services Quality is associated with customer satisfaction Quality is also measured in many industries by objective third parties such as JD Power and Associates Customer satisfaction indexes developed are now being used to measure satisfaction across a wide variety of consumer products and services
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  • Spring '14
  • Marketing, Brand, consumer services, Green Marketing and Product Development, Mandatory Requirements and Adaptation

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