paper 9 - Evan Drummond Families all across America...

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Evan Drummond Families all across America struggle with providing quick, healthy meals on an everyday basis. In today’s society, many families are faced with both parents working 40+ hours/week as well as a full schedule with kid’s activities. Well, Dinner’s Done will solve this dilemma. With Dinner’s Done, families will be able to eat healthy in a way that will not conflict with their busy everyday lives. Fitting into the demographics of a four-person family, Dinner’s Done will allow families to eat conveniently, as well as eat healthy, instead of eating fast food and unhealthier options when time is limited. I believe the best medium to pursue with this product would be through the use of online marketing. In today’s society, most people, if not all have smartphones. Especially, busy on-the-go families, it is a given that they have smartphones. Marketing this product through the use of online media and online video ads, in my opinion, would attract the highest volume of potential consumers of this product. Through online media, it will inform potential consumers of the ease and convenience having healthy, ready-to-go meals in their busy everyday lifestyles. Online advertising is also a very popular medium that many companies are exploring in today’s market, as stated in an article on Hubspot.com, an online statistical database,”96% of B2B companies are planning to use video in their content marketing over the next year”. This shows
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