IRG Reading Response Week 11

IRG Reading Response Week 11 - Andrea Pinilla Dr Anderson...

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Andrea Pinilla Dr. Anderson IRG 301- 40235 13 November 2014 Reading Response Week 11 During the 20th century, the Cold War created a polarized world where people were either pro-U.S or pro-Soviet Union. In order to showcase the benefits of capitalism and promote democracy, the U.S exported its goods around the world. Some people viewed this as American cultural imperialism as they witnessed their unique cultures decreasing in scope to make room for this new homogenizing materialistic consumer culture. American products like movies, beverages, and clothes quickly found popularity abroad and seemed almost inescapable as they became increasingly engrained in societies. This is illustrated in the photo Goedde provides depicting a Coca Cola advertisement in the middle of an indigenous Venezuelan town (583). In addition to consuming American items, cultures also adapted American business processes like
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Unformatted text preview: the assembly line through McDonaldization which” became the economic vehicle for cultural homogenization of the world” (Goedde 579). Although businesses used American techniques to compete in global markets, they also incorporated their own cultures into their products and services. Going back to McDonaldization, Goedde mentions that most McDonald’s were glocalized so while it was an American restaurant chain, restaurants outside the U.S sold their own ethnic foods (579). Even the Soviet Union attempted to blend American consumerism with its own values. In order to calm down its rebellious population, the USSR created a consumer culture within its sot context but this only served to spread more discontent since consumerism encouraged individualism, an idea som vehemently opposed (Goedde 586)....
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  • Spring '14
  • Cold War, coca cola advertisement, homogenizing materialistic consumer, photo Goedde, indigenous Venezuelan town

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