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Unformatted text preview: the assembly line through McDonaldization which” became the economic vehicle for cultural homogenization of the world” (Goedde 579). Although businesses used American techniques to compete in global markets, they also incorporated their own cultures into their products and services. Going back to McDonaldization, Goedde mentions that most McDonald’s were glocalized so while it was an American restaurant chain, restaurants outside the U.S sold their own ethnic foods (579). Even the Soviet Union attempted to blend American consumerism with its own values. In order to calm down its rebellious population, the USSR created a consumer culture within its sot context but this only served to spread more discontent since consumerism encouraged individualism, an idea som vehemently opposed (Goedde 586)....
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- Spring '14
- Cold War, coca cola advertisement, homogenizing materialistic consumer, photo Goedde, indigenous Venezuelan town