Unformatted text preview: consumer behavior . The marketing planning creates strategies for the company to place advertising to the dedicated consumer. From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. In the case of nonprofit organization marketing, the aim is to increase the deliver an ethos message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens...
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- Spring '16
- Prof. stephen
- Marketing, Non-profit organization, American Marketing Association, widely used term