Qualitative Data Analysis_Anderson

Qualitative Data Analysis_Anderson - 1 Why are the data...

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1. Why are the data that Jack has gathered qualitative in nature? The study that Jack is completing is on emotions that people have in certain situations, the data he will be collecting is words. When data being collected is words instead of a numerical value it will be classified as qualitative in nature. These words can’t be directly studied and will need to possibly be reduced and categorized to be able to analyze and study the data in Jack’s study. 2. Describe the sampling technique that Jack used. Using the sampling techniques described in Chapter 13 and summarized in table 13.2 on page 254, which type technique do you think Jack used? Do you think the technique was appropriate? What are its strengths and weaknesses? Would another technique have been better? Explain your answers. The sampling technique that was employed in Jack’s study was a convenience sampling. Trained research assistants were asked to go out and find 100 people to gather information from, while this is a quick and convenient method to use, it will not yield the best results for a study such as the one being conducted. Jack is hoping to be able to generalize the population from this study, this convenience sample makes this not possible because representative groups of the population aren’t being studied, instead just the first 100 people that happened to come across an assistant.
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