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Unformatted text preview: impression to the people are trying to communicate with. Another sport specific communication tool is the use of electronic communication. Many people in sports are quickly using the use of social media. Because the ultimate goal of sport marketers is to connect with their fan base apps like Twitter have become extremely popular. Through Twitter and Facebook organizations are constantly in communication with their players, other organizations, and clients. Other than social media, sport is much like many other industry’s where e-mail and phone communication are common ways of relaying messages, appointments, and memos. Sport is much like other industries in the way they communicate. The professionals in sport know that effective communication is the key advancing their own personal agendas and their businesses....
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- Spring '15
- Chet Barney