Netflix Case Study - Consumers They have 6.6 million...

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Consumers: They have 6.6 million subscribers. Consumer made last minute decisions about movies and decided the night of. They wanted the newest releases Consumers wanted convenience (the ability to quickly obtain a movie when they wanted too) Characteristics that consumer were looking for when renting a DVD: value, convenience and selection Since Netflix was online they were attracting the Amazon consumers who didn’t want to travel to the stores and choose among limited stock Early problem is they spent a lot of money on attracting customers however they wouldn’t be repeated renters Customers wanted cheap films that they could hold onto longer then a 2 day period Movies are a taste-based product were movies are only consumer once Consumers impulse buy meaning they are unsure if they will even like the movie Netflix specifically wanted to acquire customers who understood the Internet= the next generation of consumers.
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