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Assignment_Ch_2_Ford_-_new (1).docx - Chapter 2: Individual...

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Chapter 2: Individual Assignment: 40 ptsPlease complete the following activities and questions.Type your answers for the questionsand submit in Schoology1.Visit Ford’s website atand search other websites if needed to completethe questions below.2.The mission statement for Ford currently is:One Team. One Plan. One Goal.One Team:“People working together as a lean, global enterprise for automotive leadership, asmeasured by: Customer, Employee, Dealer, Investor, Supplier, Union/Council, and CommunitySatisfaction.”One Plan:“Aggressively restructure to operate profitably at the current demand and changing modelmix; Accelerate development of new products our customers want and value; Finance our plan andimprove our balance sheet; Work together effectively as one team.”One Goal:“An exciting viable Ford delivering profitable growth for all.”a.Our textbook mentions that mission statements should be “meaningful and specific yetmotivating.” Do you feel the mission statement of the FORD Company passes this test? Why orwhy not?
b.Our textbook mentions that missions should not be stated in terms of sales or profits… that itshould be focused on customers. Is the mission statement customer focused?Explain.(10 pts)
A business portfolio is the collection of businesses or products that make up thecompany. Take a look at Ford’s offerings and determine Ford’s business portfolio interms of both businesses and products they offer.What businesses, service andproduct lines do the offer?Use this information for the next activity below.
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Term
Summer
Professor
Greg Yeager
Tags
Marketing, Automobile, Ford Motor Company

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