Search the following :a. General principles of effective communication1.Know your purpose in communicating.Knowing your purpose will focus your message,making it clear to readers why it is important to them. In addition, identifying who youraudience is and what your purpose is will guide you in selecting an appropriate tone foryour business message.2.Know your audience.Knowing your audience helps you figure out what content andmessages people care about. Once you have an idea of what to say, knowing youraudience also tells you the appropriate tone and voice for your message.3.Know your topic.When trying to determine what topic you will speak about, picking anarea where you have expert knowledge increases the likelihood that your speech willeffectively communicate with your audience.4.Adjust your speech or writing to the context of the situation.Audience analysis involvesidentifying the audience and adapting a speech to their interests, level of understanding,attitudes, and beliefs. Taking an audience-centered approach is important because aspeaker's effectiveness will be improved if the presentation is created and delivered inan appropriate manner.5.Work on the feedback given to you.The purpose of giving feedback is to improve thesituation or the person's performance. You won't accomplish that by being harsh, criticalor offensive. You'll likely get much more from people when your approach is positive andfocused on improvement.