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72.(p. 386)Rebekkah loves the Twilightseries of movies. She owns every video and book about the series. She also starts her own website where she posted Twilight-related news for other fans. Her website is a an example of A. traditional mass media.B. user-generated media.C. vertical integration.D. media convergence.Croteau - Chapter 14 #72Level: DifficultTopic: The Explosive Growth of MediaType: Analysis73.(p. 394)Dustin, a carpenter, workers for a large furniture factory. He must follow strict plans and cannot be creative. He feels distant from his coworkers and he finds his work tedious and unrewarding. Sociologists would see Dustin as being A. lazy.B. insubordinate.C. tired.D. alienated.Croteau - Chapter 14 #73Level: ModerateTopic: Consumer CultureType: Evaluation
74.(p. 400)A marketing company goes to social networking sites to find people who may like a certain product. They then try to link online data to people's screen names and email addresses and then send these people targeted advertising. This process is which form of advertising?