AGEC 314 Fall 2015 Syllabus(1) - AGEC 314 MARKETING...

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AGEC 314 MARKETING AGRICULTURAL & FOOD PRODUCTS Fall 2015 Lu Fang Department of Agricultural Economics Texas A&M University College Station TX 77843-2124 Acknowledgement:Special thanks to Dr. Senarath Dharmasena for his help and support on this class.
AGEC 314 501 & 502 Lu Fang (Fall 2015) Page 2AGEC 314 MARKETING AGRICULTURAL & FOOD PRODUCTS Syllabus Course Information Project CalendarTime & Location Sections: 501 & 502 MWF 11:30 a.m. 12:20 p.m. AGLS 114 Prerequisites AGEC 105, ECON 202 or ECON 203 & U3 or U4 Classification Description & ObjectivesThis course provides a general introduction to the marketing activities associated with the movement of agricultural products from farmer to consumer. Our course of study will examine the essential marketing functions of buying, selling, transportation, storage, financing, standardization, pricing, and risk bearing. The agricultural marketing system is vast and complicated. Its participants are as numerous as they are varied. Through the course of this semester you will become confident in your abilities to develop and assess successful food marketing strategies. By the end of the semester, you will…1.understand how agricultural commodities progress through the food marketing system to become food products. 2.be able to identify food system participants and explain their structure, conduct, and performance. 3.be conversant about the influences of consumer trends on the marketing and distribution of food. 4.utilize key business skills, namely verbal communication, written communication, and teamwork. Instructor Teaching Assistant Lu Fang Guo Cheng AGLS 361 AGLS 391 Email: [email protected] Email: [email protected] (You could also contact me or your TA through the mail box facility in eCampus AGEC 314 page) Office Hours Lu Fang: By appointment.TA: MW 9:30 a.m. 11:00 a.m. FALL 2015
AGEC 314 501 & 502 Lu Fang (Fall 2015) Page 3Resource Text and Materials Required Text: Rhodes, V. James, Jan L. Dauve, and Joe Parcell. The Agricultural Marketing System, 6th ed. Holcomb Hathaway, Publishers, Scottsdale, AZ, 2007 Course Website Course information including announcements, lectures, exams, assignments, grades and other resources will be available on eCampus Policies & Procedures Course Structure All course materials, lectures, grades, assignments, schedule changes, etc, will be communicated via eCampus. The course is structured as follows. The course has Four Modules. Each module includes chapters from the text book, selected end-of-chapter study questions from textbook, quizzes, videos and questions based on them, viewpointassignments and end-of-chapter class exercises (group activity). For each module, I would like you to do the following: Read assigned chapter(s) of your text book Read additional required material if provided Answer assigned Study Questions from each chapter of textbook Do quizzes (these are in-class) Write Viewpoint and/or video essays based on videos and/or readings Do the end-of-chapter class exercises (group activity) Grading Quiz: 50 points per chapter

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