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Brandon McIntoshKimberly CarterOctober 5, 2021BUS 225 Module Six AssignmentAnalysis of ContentThe Estée Lauder report starts with giving a summary, followed with messages from leadershipand highlights from 2020. The highlights discuss where the company's focus on products lie andhow the shift to online sales was to accommodate a changing market forced upon the world bythe pandemic. Specific terms were used to identify the products which is helpful for inquiringinvestors or consumers. Innovation and operation topics are included in the report to showwhere resources are being allocated to. There is a brief update on other brand portfoliosuccesses then the report moves on to data visualizations to show performance in the form ofnumbers. These numbers are depicted only in a positive form and only show sales and growth.Without comparison to expenses, there is no context to actual performance and whether thecompany was profitable over the time frame.A bar chart comparing ELC to a competitor and the S&P 500 Consumer Staple Index, two morebar charts comparing performance of 2015 to 2020, and two-line charts are the datavisualizations provided in this report. Bar charts provided convey information very well and isspecifically constructed to show the desired effect. Estée Lauder Companies Inc. (ELC) did well inchoosing a time period that would show overall positive numbers instead of only showing the

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Term
Fall
Professor
professor_unknown
Tags
Bar chart, The Reader, Estee Lauder Companies Inc, Estee Lauder report

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