00010034.docx - 00010034 Table of content Introduction.2...

00010034
Table of content
Introduction ........................................................................................................................................................ 2
House of Quality ................................................................................................................................................. 2
Product and Characteristics ............................................................................................................................. 2
QFD Table: ...................................................................................................................................................... 2
Competitors ..................................................................................................................................................... 5
Total Quality Management ................................................................................................................................. 6
Principles and elements of TQM ........................................................................................................................ 6
Conformance to Specifications ........................................................................................................................... 8
Main and Supporting Processes ........................................................................................................................ 10
Input transformation output process ................................................................................................................. 10
Quality Management Tools ............................................................................................................................... 12
Pareto Diagram .......................................................................................................................................... 12
Control Chart ................................................................................................................................................ 13
Ishikawa Diagram ......................................................................................................................................... 14
Conclusion ........................................................................................................................................................ 15
Reference list .................................................................................................................................................... 16
Appendix .......................................................................................................................................................... 17

00010034
Introduction
The project consists of several parts and steps. Initial step is to choose a product and identify what are
the customers’ needs and expectation from the chosen product. The chosen product is camcorder and Quality
Function Deployment tool was utilized in order to analyze the correlation matrix and relationship matrix of
customers’ requirements to technical requirement. Competitors’ products were also taken for evaluation and
comparison. The importance of Total Quality Approach (TQM) was discussed. Conformance of specification
of our product was presented as well. Main and supportive processes for manufacturing of the product and
input transformation and output process were discussed. In the last part of the project Quality Control tools
were implemented
House of Quality
Product and Characteristics
In order to identify the requirements of the customers, the online survey was conducted where the
potential customers’ view on a products’ features were identified. Moreover, customers were asked to
evaluate the video cameras and their features of different brands, particularly GoPro and Panasonic.
The following features and functions were considered and classified as critical one: Night Vision
mode, Wide- angle shooting, Fast focus function. The common and most frequent requirement for all brands
of camcorders are adequate price, quality of the video, light weight, high capacity of battery and memory.
Moreover, according to the poll customers have mentioned that their satisfaction would be increased if the
they obtain additional bonuses and accessories such as case, power bank, free delivery while purchasing a
video camera.
QFD Table:
The house of quality was created in order to obtain more detailed information on issues that
customers face while buying a video camera. Besides the common issues that customers want while obtain
the product such as light weight, stylish design, long battery life and etc., functionality issues have been
mentioned as well. They are night vision functionality, availability of wide-angle shooting, and fast focus
function.

00010034
Technical
Requirements
Add Short-wave infrared(SWIR)
Improve lens functionality
Use SD cards- 1tb
Add Touchpad
Make a device as compact as possible
Additional designer of the appearance of the product
Add digital and optical stabilization
Start selling camera accessories
Automate the production process
Customer
Requirements
Night Vision 9 3 1 1 9
Wide-angle shooting 9 1 1 3 9
High capacity of Memory 3 9 3 3
Easy to Use 1 1 3 9 1
Fast Focus Function 3 3 3 9
Design 1 9 3 9 3
Adequate Price 3 3 9 9 3 9 3 3 9
Bonuses/Additional Accessories 3 3 9 1
Video Quality 9 3 9
Light Weight 9
Portability 9
Filters 3 1 3 1