This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: * Miriam Weinstein (releasing the news, located on the providence campus) Media Relations Spet (follow the inverted triangle ) Fact Sheet: (1 page)(pg.41 in the book) ~ all key facts relevant to "hot news"! ~ bullets (easy to read at-a- glance) ex. Fact Sheet (xavier aud.) ~ location ~ construction company ~ cost ~ company ~ max. capacity ~ what's it going to look like (description) ~ recent events ~ price of rental ~ mgmt: ops ex. Fact sheet (lion king @ ppac) ~ show facts ( history) ~ productions ~ actors ~ show open dates ~show attendance (hist) ~ ticket prices ~ special highlights ~ VIP/meet and greet ~ awards press kits: extra pertinent info, but not earth- shattering. ..providing editor information increases possibilities of being picked up. Deciding to go public: SEE HANDOUT Advertising Vs. Public Relations: SEE HANDOUT...
View Full Document
This note was uploaded on 04/19/2008 for the course SEE 3040 taught by Professor Perakslis during the Spring '08 term at Johnson and Wales University.
- Spring '08