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Unformatted text preview: your audience is either: Assertion + Firsthand Experience when speaking to a group outside your organization (like the press and/or public), research shows the best way to reach your audience is either: Assertion + Evidence + Source + Qualifications of Source Reasonable Expectations(pg.86+) When working with the press, be assertive: Make an effort to determine ow you will be identified. Insist that you collaborators be identified by name. Ask the purpose of a telephone query- for research only? Ask for a modest "kill fee". Ask to be informed will in advance when you will appear. Ask reporters/producers to supply tear sheets and tapes. Perceive a balance of power. The members of the media have equal status as professionals. Neither omnipotent nor inferior. Give professional courtesies and expect professional courtesies...
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This note was uploaded on 04/19/2008 for the course SEE 3045 taught by Professor Perakslis during the Spring '08 term at Johnson and Wales University.
- Spring '08