Media Rel. Notes March 24, 2008

Media Rel. Notes March 24, 2008 - your audience is either:...

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Media Relations Notes: March 24, 2008 Persuading: When do you present both sides of the argument? Both Sides: when audience: 1. Fairly Knowledgeable on topic. 2. Already disagree. 3. Likely to hear "other side" When just one side? One Side: when audience: 1. Already agree. (Don't create doubt.) 2. Knows nothing about topic (Don't confuse.) 3. Immediate action (donation.) Collateral: Marketing Pieces, Brochures, fliers, etc Copy= Text (words) Sender Encodes the message: ~ word choice ~ volume ~ facial expressions ~ examples to illustrate points Receiver: Decodes the message: ~ tries to make sense of message ~ reads between the lines ~ almost nothing is straightforward. Background and Experience: Unless frame of reference is identical, problems may develop! Communicating Effectively HANDOUT Oral PResentation Skills: Defining Persuasive Presentations when speaking to a group inside you organization, research shows the best way to reach
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Unformatted text preview: your audience is either: Assertion + Firsthand Experience when speaking to a group outside your organization (like the press and/or public), research shows the best way to reach your audience is either: Assertion + Evidence + Source + Qualifications of Source Reasonable Expectations(pg.86+) When working with the press, be assertive: Make an effort to determine ow you will be identified. Insist that you collaborators be identified by name. Ask the purpose of a telephone query- for research only? Ask for a modest "kill fee". Ask to be informed will in advance when you will appear. Ask reporters/producers to supply tear sheets and tapes. Perceive a balance of power. The members of the media have equal status as professionals. Neither omnipotent nor inferior. Give professional courtesies and expect professional courtesies...
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This note was uploaded on 04/19/2008 for the course SEE 3045 taught by Professor Perakslis during the Spring '08 term at Johnson and Wales University.

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Media Rel. Notes March 24, 2008 - your audience is either:...

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