Editing_Chal_2 - To Marcella Richardson...

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To: Marcella Richardson <[email protected]> From: Susan M. Wang <[email protected]> Subject: Your Request for Information on New Sweeteners Cc: ______________________________________________________________________ Marcella, Herewith is a summary of the investigation you assigned to Craig, Brady, and me pertaining to new sweeteners. As you know, Coca-Cola Co. and PepsiCo Inc., have introduced sweeteners that are new to the market. Coca-Cola brought out Sprite Green, a reduced calorie soft drink that contains Truvia, considered a natural sweetener because it is derived from a herb. The initial launch focused on locations and events oriented to teenagers and young adults. According to inside information obtained by Craig and me, this product was tested on the shelves of groceries, mass merchants, and convenience stores in five cities in Florida. PepsiCo has its own version of the herbal sweetener. However, it was developed in collaboration with
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Unformatted text preview: Green Earth Sweetener Co. It’s called Pure Via. ±he ²rst products to contain the sweetener will be three ´avors of zero-calorie SoBe Life-water. Pure Via may also be used in an orange-juice drink. One such drink would contain half the calories and sugar of regular orange juice. It should be menToned that approval by the ³ood and Drug administraTon did not materialize automaTcally for these new sweeteners. ³DA approval was an issue in part because studies conducted early in the 1990’s suggested that there were possible adverse health eµects from the use of stevia-based products. However, the herb has since been approved for use in twelve countries. Both companies eventually received ³DA approval, referenced by their products already being on the market. We cannot submit our full report unTl October 15. Susan ________________ Susan M. Wang [email protected] Research and Development O¶ce: (927) 443-9920 Cell: (927) 442-2310...
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  • Spring '16
  • chew
  • The Coca-Cola Company, sprite, Susan M. Wang, Marcella Richardson

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