Ch. 5 - The Political, Legal, and Regulatory Environments

Ch. 5 - The Political, Legal, and Regulatory Environments -...

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LECTURE ON CHAPTER 5 THE POLITICAL, LEGAL, AND REGULATORY ENVIRONMENTS OF GLOBAL MARKETING Some of you may know that as part of my mission, I provide input to business students enrolled at Daystar University in Kenya (Daystar is a Christian university). This year, I’ve had several Kenyan students interested in trade with Sudan, especially the Southern Sudan region. Please visit the following web site and let me know if you perceive any risks in trade with Sudan: http://www.state.gov/r/pa/ei/bgn/ It may interest you to know that most of my Kenyan students are not dissuaded by my cautionary statements about trade with Sudan, especially regarding the risk of not getting paid for the merchandise they sell. On a broad level, the political environment of global marketing is the set of governmental institutions, political parties, and organizations that are the expression of the people in the nations of the world. In particular, anyone engaged in global marketing should have an overall understanding of the importance of
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This note was uploaded on 04/19/2008 for the course BUS 3548 taught by Professor Schlee during the Spring '08 term at Seattle Pacific.

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Ch. 5 - The Political, Legal, and Regulatory Environments -...

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