Ch. 6 Global Information Systems and Market Research

Ch. 6 Global Information Systems and Market Research -...

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LECTURE ON CHAPTER 6 GLOBAL INFORMATION SYSTEMS AND MARKET RESEARCH As you’ve all taken Marketing and Society you know how crucial information is to any marketing decisions. Thanks to the U.S. government, there’s lots of secondary data information for most countries. I have pasted below some of the best sites for secondary data information. Best information source for international marketing data: General information about a country: http://www.state.gov/r/pa/ei/bgn/ Library of congress site:: http://lcweb2.loc.gov/frd/cs/cshome.html Information about imports and exports of different countries: http://www.intracen.org/menus/countries.htm The web site for the European Bank of Reconstruction and Development is http://www.ebrd.org Official U.S. statistics on trade by region: http://www.ita.doc.gov/td/industry/otea/usfth/tabcom.html Master site for the U.S. Department of Trade: http://www.ita.doc.gov/td/industry/otea/index.html International phone books http://www.yellow.com/international.html Comprehensive listing of business phone numbers, but I didn’t find quite as many web links as
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Ch. 6 Global Information Systems and Market Research -...

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