Business Policy Syllabus - Morgan State University Earl G Graves School of Business and Management Department Of Management Spring 2016 Course BUAD

Business Policy Syllabus - Morgan State University Earl G...

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Morgan State University Earl G. Graves School of Business and Management Department Of Management Spring 2016 Course #: BUAD 499:001 Course Title: Business Policy & Strategy Location: GSBM 103A Faculty: Professor Leyland M. Lucas Office: Rm 626/435G Phone: (443) 885-3007/4882 Fax: (443) 885-8252 Email: [email protected] Office Hours: W 10:00 A.M.-4:00 P.M., TR 10:00 A.M.-12:00 P.M. or by appointment. Class Schedule: MW 1:00-2:20 P.M. Course Prerequisites: ACCT 202, FIN 343, MKTG 331, BUAD 327, BUAD 381. MGMT 324, MGMT 328. THIS COURSE CANNOT BE TAKEN SIMULTANEOUSLY WITH ANY OF THESE PREREQUISITES. ANY STUDENTS IN THIS CLASS THAT HAVE NOT COMPLETED THESE PREREQUISTES WILL BE EXPECTED TO DROP THIS CLASS. IF ANY STUDENT WHO HAS NOT COMPLETED THESE PREREQUISITES DOES NOT DROP THE CLASS, THEN I WILL ASK THE REGISTRAR’S OFFICE TO DELETE THIS CLASS FROM YOUR SCHEDULE . Required Course Material: Lucas, L (2015) Business Policy & Strategy. McGrawHill. (This is a Custom Book) ISBN: 9781308701523 The Global Business Strategy Simulation Game (BGS) at - bus.com// (register online and log on using participant registration code provided by your instructor). Course Description and Objectives As we examine the state of the economy, it is increasingly apparent that the economic recovery remains anemic and political turmoil in the Middle East and Europe further complicates the recovery effort. Burdened with debt, a dysfunctional political system, and continued debate over the direction of the country, the reality is that these events have further constrained business activity. When one considers how interconnected the global economy is and the importance of the US economy to global economic activity, it stands to reason that through multiplier and accelerator effects, the true costs of the government’s failure to avoid such crises as approving increases in the debt limit, controlling government spending, and enacting a budget all contribute to global uneasiness and economic turmoil. Under these circumstances, executives continue to express discomfort at making significant capital investments in the face of such uncertainty. With this new focus on recognizing the limitations of human behavior and how self-aggrandizing actions may imperil the good fortunes of an entire nation and
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imperil global economic growth, the focus seems to be on a number of issues including: (1) will recent changes in regulations influence how firms; (2) for how long can we expect executives to be ‘good corporate citizens;’ (3) is there too little emphasis on ethics in strategy; (4) how can firms ensure control over resources to sustain their competitiveness; and (5) what strategies and models can businesses adopt in the new competitive environment in which the competitive conditions are being redefined. Hence, one is forced to address the questions: ‘What should be the focus of any firm strategy? And, ‘what can firs do to minimize the political uncertainty that can have such far-reaching effects on their businesses?’ Business Policy and Strategy is a senior-level management course that focuses on firm efforts to attain and sustain a competitive advantage. This course
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