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Writing an Argumentative Essay about an Ethical Issue.pdf -...

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Targeting uninformed consumers can both be ethical and unethical. Targeting uninformed customers canbe ethical and unethical to the companies, as well as the consumers. My overall opinion on this debate isthat targeting uninformed consumers is unethical.I believe that targeting uninformed consumers is unethical to both the companies, and the consumers. Asan example targeting uninformed consumers products can be unethical in which they can get a lawsuit.Considering that cigarettes didn’t have warning labels of the harmful chemicals and side effects, thecompany of that brand would get sued if the consumer ever developed health defects from that product.On the consumer's side they would be subjecting their health to the company's product without knowingthe consequences because they were uniformed.Targeting uninformed consumers can also be beneficial in some circumstances. Say a company ispromoting home improvement items online or on T.V. with no details or description, and a consumer goesto buy the product and could have found one of their new favorite products. With this point targetingproducts to uninformed consumers would be beneficial to both the company as well as the consumer. If

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Term
Spring
Professor
NoProfessor
Tags
Marketing, uninformed consumers, consumer Companies

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