100%(7)7 out of 7 people found this document helpful
This preview shows page 1 - 2 out of 3 pages.
1.A marketing channel refers to:a.The direct line from manufacturer to retailer without any intermediaries.b.The link between all suppliers providing raw materials to the manufacturer in order to create the final product.c.The specific form of transportation used to get the product from the manufacturer to the ultimate consumer.d.Individuals and firms involved in the process of making a good or service available for use or consumption by consumers or industrial users.e.The sequence of transportation forms (cargo ship, train, truck, etc.) that allow a product to flow easily from amanufacturer to a distributor, to a retailer, and ultimately to the consumer.2.Sysco is a global leader in distributing food products and supplies to restaurants, healthcare and educational facilities, and the hospitality industry. The company makes a weekly delivery to the student union on your college campus. Which type of function did this channel intermediary perform in this instance?3.Herbalife sells nutrition, weight management, and personal care products through a network of over 2 million independent distributors in more than 75 countries. Distributors purchase products at wholesale and sell them at retail prices. Herbalife uses which type of marketing channel?