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Running head: ANALYSIS OF INDUSTRY AND STRATEGY1Analysis of Industry and StrategyName:Institution:
ANALYSIS OF INDUSTRY AND STRATEGY2Executive SummaryBaskin Robbins is arguably the world’s finest ice cream parlor. It has witnessed great success in the ice cream industry and has even extended to its production lines to include cakes. The ice cream industry has been tense and terse and has often called for a careful implementation of the strategy. The critical success factors that have seen Baskin Robbins top the charts for a long time is its market segmentation strategy. The company has managed to meet consumer tastes and preferences through creative and innovative products (Goff & Hartel, 2013).It has a variety of flavors for its customers. Baskin Robbins success can be deduced from its global presence. Notably, the company has more than 6000 outlets in the world. There are however some challenges that the company faces. Fierce competition is still upbeat in the market. Also, the company due to its global presence is exposed to risk factors such as inflation and recession. In the United States, consumer focus has shifted to health and fitness (Zepeda & Li, 2006). Consumers are no longer interested in the sugary ice cream flavors that are on offer. As a consequence, companies have resorted to the production of non-fat ice cream products. Nevertheless, the company has effectively embraced these challenges through innovation, product differentiation and the effectively implementing the expansion strategyIndustry AnalysisThe food and beverage industry is often awash with changes. Being a volatile industry in itself, companies plying this line of trade constantly brace themselves for rapid adjustment. Thus,such companies often have a change of strategy from time to time so as to remain competitive in the market. The companies also adjust to meet counter the shifts in consumer behavior or consumerism laws that are enacted from time to time by federal authorities.
ANALYSIS OF INDUSTRY AND STRATEGY3There are many aspects that have to be put into consideration in the analysis of the food and beverage industry. Baskin Robbins operates in a volatile environment that calls for a constant review of strategy. The industry is very competitive. Therefore, there are many other companies who are keeping tabs on its market share. Also, foods and beverages production is a process that is subjected to many laws and regulations to ensure that they meet stipulated federal requirements as far as health and safety is concerned (Michman & Mazze, 1998). With the advent of efficient and greener technologies, a company in the food and beverage industry such as Baskin Robbins may be called to change its obsolete technologies. Competition, industry lawsand regulations and a change in the mode of production have an effect of increasing or decreasing the costs associated with the production of the foods and beverages (Michman & Mazze, 1998). Therefore, it remains the moral imperative of the company not to overlook technological, industry laws and practices as well as the competitive aspects of the industry. In