SociologyJan8 - Mass Media and Communications Mass media...

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Mass Media and Communications Mass media system as the most significant social institution in the social construction of reality: because of the large amount of time we spend engaged with media; the influence of media on culture; media disseminates forms of knowledge and information which are significant forms of power (through ideology we can determine the power of the media). - COMMUNICATION: The representational image and the problems of representation (distortions can happen to the message when it isn’t heard in real time) – the “simulacrum” (Jean Baudrillard) (He wrote simulations, his thesis is that we’re so immersed in illusions of reality that reality no longer exists = the matrix) “theory of simulation of reality” – how the media has transplanted reality with a simulation which has become the real. This has implications for social perception. = it affects the way we understand the real world and ourselves Illusion versus reality. Illusion can supplant reality and it takes critical thinking to distinguish between the two. As humans we have a natural urge to communicate. Media images are inseparable from our interpretation of society (literacy is a recent invention in human history). - Media distortion of reality – bias takes many forms from censorship to the selective presentation of reality or framing - what is highlighted and what is ignored, how issues are presented. (music and art and writing) In the renaissance signalaed the shift into the modern age with paintings and sculptures and architectures. With the rise of technology and the ability to electronically reproduce images we have a new mass culture. The Journalist air of objectivity is bullshit. Media bias takes many forms (ie censorship which are made up by censorboards). The baddass form of bias is the selected presentation of reality (framing). By framing media a certain way you influence how people view reality. Framing is technique used by those who produce the messages in the media to highlight certain things and not others. Who decides which stories are chosen? Advertisers have controlled media content since the advent of the TV. - Social relationships between people are mediated by images – we interact with each other based on images/representations of reality. The fact that we capture events in images has been argued to distort our view of reality. We used to interact face to face and now we do it through images. We don’t engage in reality directly, we can only go by what we’re told if something happens in another part of the world. During times of war media turns into propaganda. Media shapes are social concerns and what we talk about. Manifest level: obvious message
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This note was uploaded on 04/20/2008 for the course SOC 101 taught by Professor Coulaguori during the Spring '08 term at University of Toronto- Toronto.

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SociologyJan8 - Mass Media and Communications Mass media...

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