Final Exam Prep Sheet Spring 2007

Final Exam Prep Sheet Spring 2007 - Final Exam Prep Sheet...

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Final Exam Prep Sheet – Spring 2007 50 Multiple-Choice, 10 T/F Questions New Product Development 1. Differentiate between the three dimensions of a product (core, branded, and augmented). 2. Explain the Boston Consulting Group Matrix, and explain how the matrix can help a manager’s decision making (pages 29 – 31 in the book). 3. Identify characteristics that distinguish services from tangible goods. 4. Describe different revenue growth options based on a market-product matrix (page 31 in book). 5. Differentiate between product line width (or “breadth”) and product line depth. 6. Explain a standard approach for new product development 7. 8. Describe the product adoption process. 9. Understand criteria we discussed in class for predicting new product success (relative advantage, compatibility, etc) Product Life Cycle 10. Diagram and explain the Product Life Cycle, including its limitations. 11. Compare and contrast business conditions for each stage of the PLC. 12. Compare and contrast marketing tactics for each stage of the PLC. 13. Distinguish among the following approaches for introducing new products: pioneers, follow-the- leader companies, segmenters, and me-too companies. Brand Management 14. Define brand and brand equity. 15. Distinguish between manufacturer’s brands and private label brands. 16. Describe why distributors would use a private label brand. What challenges face manufacturer’s brands? 17. Distinguish between a line extension and brand extension. 18. What benefits are gained by using a line (or brand) extension? 19. What problems can develop by using a line (or brand) extension? 20. In what ways can problems be avoided with product extensions? 21. Recognize the different benefits packaging provides in terms of communication, perceptual, and functional benefits. Channels of Distribution 22. Define “intermediary” as it relates to channels of distribution. What do these intermediaries do? 23.
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This note was uploaded on 02/26/2008 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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Final Exam Prep Sheet Spring 2007 - Final Exam Prep Sheet...

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