UNIT FOUR Lab Assignment

UNIT FOUR Lab Assignment - UNIT FOUR Sports Entertainment...

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UNIT FOUR: Sports & Entertainment Marketing Lab Questions Lab Assignment #1 Lab Assignment #2 Demographic Purchasing Concerns Explanation Ages 18-24 Price, peer reviews, convenience, immediacy Typically, this age group is either in college or in an entry-level, low-paying position; therefore, price would be a concern because of a lack of discretionary income. At this age, individuals are heavily influenced by their peers, so social proof will be an effective strategy. Young people are known for their need for instant gratification, so convenience and immediacy will be a factor as well. Income Over $100,000 year Income over $100,000 year Generally, people that make a lot want their item to be high quality, and show that they have status. Like owning a nice BMW. Christian Has to do with god, kids will like it. Commodity Children Teenagers Parents Grandparents Cereal Placing toys in the box Associating it with a celebrity or athlete Promoting with money-saving coupons Advertising health benefits Sweatshirts
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Unformatted text preview: Sweatshirts Kids TV Shows Bands Shirts having to do with being great parent Back in the day shirt sayings Electronics Touch Screen, Games Music, Apps Children games for kids/educa±onal learning Ebooks Books Short Stories Adventure/some violence True story books/ how to raise a kid Cooking books Art Supplies Crayons. ´inger paint Sharpie, Paper Supplies to do with kids Supplies to do with grandkids Mother of three kids Single man College Graduate Ages 65+ Lab Assignment #3 Commodity Personality ProFles Late night movie premiere Teenagers who want to stay out late, people obsessed with a certain actor or flm, people willing to pay more to see something frst (possibly compe±±ve), thrill-seekers Lab Assignment #4 Personality ProFle E±ecTve MarkeTng ²echniques People willing to pay more to see something Frst (possibly compeTTve) Product enhancements, adver±sements which Feature the scarcity oF the one-night premiere, social prooF...
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  • Spring '16
  • Mr.a
  • Marketing, Want, art supplies, Entertainment Marketing Lab

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