Panasonic - History of Panasonic Panasonic founded by...

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History of Panasonic Panasonic, founded by Konosuke Matsushita. Based in Kadoma, Osaka, Japan. The company started on March 7, 1918. At that time, Konosuke moved from a tiny dwelling to a larger two-storey house, and set up Matsushita Electric Housewares Manufacturing Works with a total of 3 staffs. Konosuke found an opportunity which is open up the market for convenience and high quality household electrical fixtures. He took the opportunity and manufacture improved attachment plug, double cluster socket and super electric iron. These sold well in the market as the products have higher quality and 30% to 50% cheaper than the competitors. By the end of 1918, the company has recruit 20 employees. And by the end of 1922, Matsushita have their first head office and build their own factory, the employees has increase to more than 50. Panasonic was known as ‘National’ brand. In 2008, the company decided to change the name from Matsushita Electric Housewares Co., Ltd to Panasonic Corporation. Some companies that use ‘Matsushita’ or ‘National’ will also be change to ‘Panasonic’. This changes unify its global brand and make the company as a truly global corporation. Panasonic offer electronic products such as home appliances and non-electronic products such as house renovation services. Success – When, why, what Super electric iron was one of the very first product of Panasonic. This iron release in the market at 1927 and known as the first electric heating appliance. During that time, electric heaters was too expensive. Therefore, Konosuke want to manufacture electric heating
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