Test 1Topic Review

Test 1Topic Review - Prep Topics for Test 1 Marketing...

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Prep Topics for Test 1 Marketing Fundamentals - Spring 2007 Marketing Overview / Customer Satisfaction / Marketing Environment 1. Define marketing. How does marketing add value to an organization? 2. Distinguish between a “market-driven” and a “market-driving” approach. 3. What is value? Value proposition? 4. What are the 3 characteristics and 2 limitations to a market-oriented approach? 5. Define utility, and be able to describe spatial utility, knowledge utility, value utility, temporal utility, and ownership utility. 6. Why is customer satisfaction important to marketers? 7. Describe effective ways for measuring customer satisfaction (we covered 9). 8. Identify and describe the four tactical elements of the marketing mix. 9. Distinguish among the elements of marketing’s macro-environment and micro-environment. 10. Use an opportunity/threat matrix to identify on which environmental forces a company should focus, monitor, or spend little time and resources. Marketing Planning
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This test prep was uploaded on 02/26/2008 for the course BUAD 307 taught by Professor Morristowns during the Spring '07 term at USC.

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