Test 2 TopicReview Spring 2007

Test 2 TopicReview Spring 2007 - Prep Topics for Test 2...

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Prep Topics for Test 2 Spring 2007 Market Research 1. Distinguish between marketing research and a marketing information system. 2. Distinguish between primary and secondary data. 3. Distinguish among the different types of formal basic research. For which type of research purpose is each best suited? 4. Distinguish between probability and non-probability samples. 5. Describe two basic ways for identifying customer preferences (concept tests and conjoint analysis). You should be able to describe the method and how it can help marketers. 6. What is a focus group and how is it used? 7. Describe the market research process. Consumer Behavior 8. Describe the four broad influences (marketing mix influences, psychological influences, situational influences, and socio-cultural influences) on consumer buyer behavior. 9. Name and describe the psychological influences on consumer behavior. 10. How can a brand overcome negative beliefs and attitudes? 11. How does subliminal advertising impact buyers?
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Test 2 TopicReview Spring 2007 - Prep Topics for Test 2...

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