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Operations and Supply Chain StrategyCollege of BusinessUniversity of South Florida Sarasota-ManateeRam Govindu, Ph.D.
Learning Objectives1.Discuss the importance of operations/supply chain management2.Describe the history and development of three exemplary organizations3.Explain how single organizations can follow different competitive strategies to be successful4.Illustrate the differences and similarities between manufacturing and service activities5.Characterize supply chain strategy within a single organization and across multiple organizations2
Business Decisions – ExamplesWhat to make/provide?What features/options should be included?Where to make/provide?How to produce/provide?How should products/services be delivered?Profit = Revenue – CostHow much profit do we want to make?How much is the customer willing to pay?How much/how many to make/provide?How much will it cost to make?3
What is Operations Management?
What do Operations consist of?The processes that effectively produce,transform, and deliver products or servicesINPUTS•Human labor•Materials and parts•Energy (gas, electricity, coal)•Machinery/equipmentTRANSFORMATION•Manufacturing•Assembly•Location change•Exchange (retail)•Storage (distribution center)OUTPUTS•Finished product•Service interaction with customer•Increased knowledge or satisfaction5
What is Operations Management?Operations Management deals with the design and management of products, processes, services and supply chainsOM considers the acquisition, development, and utilization of resources that firms need to deliver the goods and services their clients wantOM related issues range from strategic to tactical and operational levelsSource: http://mitsloan.mit.edu/omg/om-definition.php6
Operations Management – Strategic and Tactical IssuesRepresentative strategic issues include: –determining the size and location of manufacturing plants–deciding the structure of service or telecommunications networks–designing technology supply chainsRepresentative tactical issues include:–plant layout and structure–project management–equipment selection and replacementSource: http://mitsloan.mit.edu/omg/om-definition.php7
Operations Management – Operational IssuesRepresentative Operational issues include:–Production/Service scheduling and control–Inventory management–Quality control and inspection–Logistics and materials handling –Equipment maintenance policiesSource: http://mitsloan.mit.edu/omg/om-definition.php8
Supply Chain ManagementThe organization and management of supply chain activities Maximize customer valueMaximize competitive advantage9
Supply Chain Network – An ExampleSource: Andreas Wieland, Supply Chain Management Research- Wieland, Andreas; Wallenburg, Carl Marcus (2011): Supply-Chain-Management in stürmischen Zeiten. Berlin, p. 810