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UNIT VIII – ATHLETICSSURPREMEDr. David Castle, Advanced MarketingTOMMIE L. WEAVERColumbia Southern University
Marketing Metrics OverviewFor Athletics Supreme, our main goal is to provide the best one stop shop that has whatpeople need so that they do not have to go several stores to get them. Marketing Metrics are going to be sales from new products for Sales Metrics, for Customer Readiness to Buy Metricswill be awareness, Customer Metrics are going to be return on customer, Distribution Metrics isgoing to be out of stock frequency, Communication Metrics is going to be response rate. Sales AnalysisSales are obviously going to be the best measure of how the success of going to be a one stop place of shopping for Athletics Supreme. The sales from the new products are going to be different as it is separate areas within the company. From hunting and fishing, to athletic gear for local high school students, to having the variety of items for the customers to enjoy theproduction and shipping will be different. We need to know these before we can improve the sales from all of them. When we launch the new items, we will set the time period of test the sales for 3 months. We won’t roll it all at once, because people are resistant to change. It will be calculated by the price of item that we charge versus the price of shipping/production for the3-month period. We have to know what we’re making now to determine if we end up low from the launch of new items[Lav14]. Customer Readiness to BuyObviously for people to buy new items or even come to our shop, they need to be madeaware. Catching the attention of new customers is going to be tricky. We need to create a