Unformatted text preview: the ones who innovate, not to copy other’s ideas, to always stay ahead of the competition. They have an innovation team that does nothing but look for new opportunities, not to “stand still”. It is also specified that the focus is more on customer-satisfaction-generating and strategic-advantage technology, the key focus being on technology that increases the top line....
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- Fall '16
- Corporation, 2003 singles, Innovation and Competitive Advantage