2. Is FedEx's move, communicat, and shoot IT Strategy a good one

2. Is FedEx's move, communicat, and shoot IT Strategy a good one

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Case study 3: FedEx Corporation: Planning for Innovation and Competitive Advantage in a Dynamic Global Environment 2. Is FedEx’s “move, communicate, and shoot” IT strategy a good one for its competitive battle with UPS? Why or why not? Is it a good model of competitive IT strategy for other types of companies? Defend your position. Yes, I believe it is a good IT strategy comparing it not only to UPS, but to all the competitive companies. Their idea: “move, communicate, and shoot” is really good because they want to be
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Unformatted text preview: the ones who innovate, not to copy other’s ideas, to always stay ahead of the competition. They have an innovation team that does nothing but look for new opportunities, not to “stand still”. It is also specified that the focus is more on customer-satisfaction-generating and strategic-advantage technology, the key focus being on technology that increases the top line....
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