Chapter 07 - The International Legal Environment: Playing by the Rules
16. For American companies, establishing rights in the United States confers protection for
their rights universally.
17. In the United States, a common-law country, ownership of intellectual property rights is
established by registration versus prior use (whoever registers first is considered to be the
18. In many code-law countries, ownership of intellectual property rights is established by
registration rather than by prior use--the first to register a trademark or other property right is
considered to be the rightful owner.
19. The General Agreement on Trade and Tariffs, a major provision of the World Trade
Organization, is the most comprehensive multilateral agreement on intellectual property to
20. Charging what the market will bear is a suggested strategy for IP-rich firms to make
money in China.
21. All countries have laws regulating marketing activities in promotion, product
development, labeling, pricing, and channels of distribution.