projoutline

projoutline - MKT2010C Project Outline Brand name: Caf de...

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MKT2010C Project Outline Brand name:  Café de Coral Why do we choose Café de Coral? Café de Coral has - Clear positioning of Café de Coral - Apparent marketing strategies with good outcome - A young and energetic corporate image - A diverse range of products - Competitors similar to itself for comparison such as Maxim and Fairwood  Fast Food Sources of secondary data:  - Websites - Interviews with personnel like managers - Company visits
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This note was uploaded on 04/19/2008 for the course MKT 1020 taught by Professor Susannakwok during the Fall '06 term at CUHK.

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