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projoutline - MKT2010C Project Outline Brand name Caf de...

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MKT2010C Project Outline Brand name:  Caf é  de Coral Why do we choose Caf é  de Coral? Caf é  de Coral has - Clear positioning of Caf é  de Coral - Apparent marketing strategies with good outcome - A young and energetic corporate image - A diverse range of products - Competitors similar to itself for comparison such as Maxim and Fairwood  Fast Food Sources of secondary data:  - Websites - Interviews with personnel like managers
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