Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: APPENDIX II: SAMPLE QUESTIONNAIRE QUESTIONNAIRE ON FAST-FOOD RESTAURANTS General perception and habits of consumers on the fast-food industry 0. In the last six months have you visited the following shops: Café de Coral, Fairwood, Maxim Fast food / MX? □ Yes (Continue questionnaire) □ No (Questionnaire ends) 1. When choosing which fast-food restaurant to dine, what are your primary considerations? (Please choose 3) □ Price □ Dining environment □ Quality of food □ Variety of food □ Brand image □ Quality of services □ Waiting time □ Hygiene condition of restaurant □ Others______________ ( Please specify) 2. What do you think is the acceptable price range for a meal set from fast-food restaurants? □ below $15 □ below $20 □ below $25 □ below $30 □ below $35 □ below $40 □ below $45 □ below $50 □ Others __________________ ( Please specify) 3. How many times do you visit fast-food shops per week? □ 0 time □ 1-3 times □ 4-6 times □ 7-9 times □ 10-12 times □ Others________________ (Please specify) 4. Would the launch of a new product increase your incentive to dine at a particular restaurant? □ Yes □ No 5. Fast-food restaurants offer different styles of food, which kind of food do you mostly choose? (Please rank) □ Japanese □ Chinese □ Western □ Sandwiches □ Beverages □ Salad 6. Do you think there are enough varieties of food in existing fast food restaurants? If not, what do think should be offered? □ There is enough variety □ Thai food □ Vietnamese food □ French cuisine □ Korean food □ Others________________________________ ( Please specify) 7. To what extent do advertisements affect your choice of restaurants? □ A very large extent □ A certain extent □ A small extent □ No effect at all 8. Why have advertisements affected your choices? □ Celebrity effect □ Advertisements make food look attractive □ Advertisements make me aware of new products □ Advertisements convey a positive image that I admire □ Others______________________(Please specify) □ Not applicable 9. It is through what channel that you usually gather information about fast-food restaurants? □ Newspaper □ Magazine □ Internet □ Word of mouth □ TV advertisements □ Posters in public areas □ Others_______________________(Please specify) 10. How concerned are you about healthy diet? □ I am very concerned and I eat cautiously everyday □ I am concerned somehow and I occasionally try to eat more healthily □ I am mildly concerned only and I seldom seek to eat more healthily □ I am not concerned at all and I never try to eat healthily 11. What constitute a desirable ambiance for a fast food restaurant in your opinion? (Can choose more than one option) □ Warm indoor temperature □ Cool indoor temperature □ Spacey □ Congested and busy □ With light background music □ With pop background music □ Simple design □ Cozy design □ Bright color theme □ Darker color theme □...
View Full Document

This note was uploaded on 04/19/2008 for the course MKT 1020 taught by Professor Susannakwok during the Fall '06 term at CUHK.

Page1 / 11


This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online