MKT303-Project 2 SP16 - MARKETING CONCEPTS (MKT 303)...

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MARKETING CONCEPTS (MKT 303)Project #2Marketing PlanDue:Thursday, May 5thPoints:150Each properly completed marketing plan will contain the following:1.Executive Summary (who, what, where, when, why)2.Situational analysisMarket SummaryMarket DemographicsMarket NeedsMarket TrendsMarket GrowthSWOT AnalysisCompetitionTypical ServicesKeys to SuccessCritical Issues3.Marketing StrategyMission StatementMarketing ObjectivesFinancial ObjectivesTarget MarketsPositioningGoods & Services MixPricePromotionPlace (distribution)PackageCustomer Relationship Management (CRM)Market Research Needs4.Financials (projections)
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Term
Fall
Professor
Carder

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