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Lecture 12 - Lecture 12 Social Media and its Impacts on...

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Lecture 12 Social Media and its Impacts on Society (continued)
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Facebook 2 2 Source: www.niu.edu/stuaff/division_employee.../ Social _ Media _ 101 .ppt
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Facebook: What is it? Social networking tool, allowing users to connect with each other online Allows individuals to create profiles that include almost anything they want to post Dynamically links users’ information to others with similar information Allows for easy, spontaneous networking accessible online or on mobile devices
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Optimized for Mobile Platforms
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Native Apps for Mobile Devices
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Profiles
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News Feed
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Wall
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Groups
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Personal Pages facebook.com/jasonrhodephd
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Organization Pages facebook.com/facdev
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Events facebook.com/events
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Groups vs. Pages No updates No applications No usage stats Open, closed, or secret Not indexed by external search engines like Google Updates directly to user news feeds Can add many applications Usage stats including visitors per day Public Indexed by external search engines like Google Facebook Groups Facebook Pages
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Fans vs. Friends Can view any public posts to a public Page Wall Status updates posted to a Page appear in Fans’ news feed Acquaintances Can post to Page Wall Can view posts to a Friend’s Wall as set via user’s privacy settings Status updates posted to a Profile appear in Friends’ news feed Personal friends & family members Can post to Friend’s Wall Facebook Fans Facebook Friends
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Create a Page facebook.com/pages/create.php
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Create a Group facebook.com/groups
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Create an Event facebook.com/events/create
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Facebook Help Center facebook.com/help
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Twitter 19 19
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Twitter Described
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