EMC-SLE-7-Marketing-Principles.docx - Eastern Mindoro...

This preview shows page 1 - 3 out of 8 pages.

TITLE:EMC - SLE # 7SUBJECT:MKTG 1:PRINCIPLES OF MARKETINGTIME/SCHEDULE:Monday/Wednesday, 1:00 – 2:30 P.M.COURSE CONTENTS:Products, Services, and Branding StrategyMATERIALS:Textbook, Modules, Laptop and Mobile PhonesOBJECTIVES:At the end of this module, the students are expected to:-explain what product is-identify and describe the major classification of products andservices-identify and define the four characteristics that affect themarketing of a serviceINTRODUCTION:Of the fourmarketing mix variables, product is usually the first and most basicmarketing considerations.The major impact on the brands and over-all product and service offeringssuccess in the marketplace depend on how well the firms manage it.ACTIVITY:In your paper, prepare two (2) columns.In one column, list down ten (10) brands oftangible products and on the other column ten (10) brands of intangible products.ANALYSIS:What are tangible products? Intangible products?Would there be a difference inmarketing such kind of products?Why, or why not?ABSTRACTION/GENERALIZATION:Aproductis anything that can be offered for sale by a firm to buyers to satisfy their physical, social,,symbolic, and psychological wants and needs.It includes physical objects, services, persons, places,organizations, and ideas, or mixes of these entities.Classifications of Products:Products maybe classified into two (2) categories:A.Consumer Goods– those intended for final consumption by consumers.They may be classifiedaccording to: (1) the rate of consumption and tangibility; and (2) the consumer’s shoppinghabitsRate of consumption and Tangibility.Based on the rate of consumption and tangibility,consumer goods are further classified as: (1)durables, (2)non-durables; and (3)servicesDurable goods are tangible goods which normally survive many uses.Examples are motorbikes,refrigerators and filing cabinets.Non-durable goodsare tangible products which are consumed in one or few uses.Examplesare ice cream, blank CDs, toothpicks and petrol.Servicesare intangible goods like activities, benefits, or satisfaction which are offered for sale.Examples are entertainment in movie houses and concerts, transport services, tailoring services,Page1of8Eastern Mindoro College, inc.BB2, Bongabong, Oriental MindoroTelefax (043)748-8324 * e-mail:[email protected]
haircuts, banking, foot spa services, etc.They are essentially intangible and do not result in theownership of anything.Consumer’s Shopping Habits.Based on consumer’s shopping habits, consumer goods may befurther classified as:1.Convenience goods– these are consumer products and services that the consumer usuallybuys frequently, immediately, and with a minimum comparison and buying effort.Examplesare soap, candy, newspapers, etc.They are usually low-priced, marketers place them inmany outlets to make the products readily available.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 8 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
N/A

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture