Study Guide - Comm 367: Study guide for final exam Chapter...

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Comm 367: Study guide for final exam Chapter 1 Defining characteristics of persuasion  - Persuasion is a type of communication that uses a shared symbol system.  - Persuasion requires intent.  - Persuasion does not have to be successful to be considered persuasion  - Persuasion involves two or more people.  - There are outcomes from persuasion. Persuasion as a form of influence  - Coercion  - Propaganda  - Education Chapter 2 Characteristics of attitudes 1. Attitude involves affect. 2. Attitudes are tied to an object. 3. Attitudes tend to be consistent. 4. Attitudes are a predisposition to behavior. 5. Attitudes are learned. Theories of attitude formation 1. Classical conditioning 2. Operant conditioning 3. Modeling The functions of attitudes Ego-defensive function     :  Protect the sense of self and avoid facing unpleasant realities. The value-expressive function:       Attitudes that allow people to express values that are  important to them. Knowledge:       Sometimes attitudes help you understand the world around you. Utilitarian:      Attitudes used to avoid negative consequences and achieve positive  outcomes.   You may like something because it benefits you, or dislike something 
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Study Guide - Comm 367: Study guide for final exam Chapter...

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