Chapter 11 - Chapter 11 Managing Change and Innovation...

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Chapter 11 – Managing Change and Innovation Turbulent Times and the Changing Workplace o Organizational Change The adoption of a new idea or behavior by an organization 2 Key Aspects Introducing new products and technologies Changing people and culture Changing Things: New Products and Technologies o Product change Change in organization’s product or service outputs o Technology change Change in organization’s production process How the organization does its work o 3 Critical Innovation Strategies for changing products and technologies Exploration Cooperation Entrepreneurship Creativity Horizontal coordination mechanisms Idea Champions Experimentation Customers, Partners New Venture Teams Idea Incubators Open Innovation Skunkworks New Venture Fund Exploration Where new ideas and technologies are born Creativity is first step in innovation o Creative individual page 350 Idea Incubator o Safe harbor where ideas from employees throughout company can be developed w/out interference from anyone Cooperation 1
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Good ideas typically originate at lower levels and need to flow horizontally Internal Coordination o Horizontal linkage model All departments must simultaneously contribute Picture page 352 o Parallel approach (or simultaneous approach) Needed when sprinting to a market w/ a new product Speed is emerging as a huge weapon o Fast-Cycle Team Multifunctional team that works under stringent timelines Provided w/ high level of resources and empowerment to accomplish new product External Coordination o Picture above o Shows organization look outside boundaries to find new ideas o Open innovation Extending the search for and commercializing new ideas beyond the boundaries of the organization and industry 2
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Entrepreneurship Creating mechanisms to make sure new ideas are carried forward, implemented, etc. Idea Champion comes in here
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This note was uploaded on 04/19/2008 for the course BUS 251 taught by Professor Nakhai during the Spring '08 term at Millersville.

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Chapter 11 - Chapter 11 Managing Change and Innovation...

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