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Unformatted text preview: Chapter 3 The External Environment o Organizational Environment All elements outside of organization w/ potential to affect organization Competitors, resources, economic conditions, etc. o External Environments 2 layers (Page 73 Chart) General environment Outer layer thats widely dispersed and affects organizations indirectly Social, demographic, economic factors Dont change everyday Task Environment All sectors that conduct day-day transactions w/ organization Internal Environment Within organizations boundaries Employees, management, corporate culture, etc o General Environment 1 International Dimension Events originating in foreign companies Opportunities for US companies in foreign countries Provides new competitors, customers, shapes trends, etc Most dramatic change in recent years o Shift of power from China to India Technological Dimension Scientific and technological advancements Recent years this has expanded massively Nanotechnology o Manipulating matter at tiniest scale Sociocultural Dimension Demographic characteristics and values of population o Geographical distribution, age, education levels, etc. Economic Dimension Health of country/region that organization operates in o Consumer purchasing power, interest, unemployment rates Legal-Political Dimension Gov regulations at local, state, federal levels Political activities designed to influence company behavior o US encourages capitalism and t ries not to overregulate...
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- Spring '08