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Running Head:MARKETING PLAN 1Marketing Plan, Unit 8, Advanced Marketing, MBA-5501The researcher’s goal for this paper is to complete the required input, creating an inspiring and professional marketing plan aimed at expansion. The direction of this research proposal will be to complete the final phase while contributing to a developed four part
Marketing Plan, part 4 of 4 2marketing strategy, necessary for a fictional company exploring an idea to expand a potential product line while capturing a new market audience. The fictional organization is Athletics’ Supreme, the new product line being evaluated is in the Sporting industry specifically, expanding their offering for Outdoor Sporting needs gaining, or better developing a new target audience of the Gen Y age group. (Gen, 2015, p. 1). It is this researcher’s desire to create a business strategy in marketing that will direct sale goal direction and address forward movementneeded to establish a successful supply chain while addressing needs for meeting or exceedingcustomer expectations. This phase of planning is in the development of a traditional marketing plan focusing on the Marketing Metrics providing an overview of the practice and a means of application to Athletics Supremes business model and fully developed marketing plan. (Kotler & Keller, 2012, p. 1 syl)The fictional company chosen is, Athletics Supreme, This organization has traditional business roots and is successfully established with a loyal customer audience with a defined consistent market success within this segment of the sporting industry. Athletics Supreme is in the final evaluation efforts for management to deploy approval for the goal for this expansion of new lines, offering outdoor apparel, accessories, and sporting information capitalizing on technology, using social media and online sales. The organization hopes to entice a new customer base with a focus on young price conscious professionals looking to enjoy outdoor sporting activities. The company’s marketing team has successfully demonstrated significant entry expansion opportunity within this industry (Kotler & Keller, 2012, p. 1 syl). Presented in earlier phases, the target segment of this phase remains directly at professionals aged 21 – 40. Continued effort will be to expand on the traditional business model while reaching a broader cliental more technically aware and extremely price savvy. All marketing efforts will focus on those generally referred to as Gen-Y. (Gen, 2015, p. 1) Athletics Supreme will continue paying close attention to the entire marketing mix vice simply relying on asales point agenda, placing our customer needs as paramount, following with their satisfaction