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Mass-marketing.docx - Mass marketing – This strategy...

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Mass marketing– This strategy emphasizes broadening the extent of anadvertising campaign to include as many people as possible instead of targetingdistinct demographics.is advertising that permits a consumer to follow up directly by searching formore information and placing a direct productis marketing with the intention of selling something to as many people aspossible.Example: Telecom operators generally use mass marketing becausetelecommunications is a service used by many. Soaps and detergents use massmarketing. Many Deodorants and personal hygiene products use mass marketingbecause they are used by the complete market.Differentiated Marketing– is a strategy that involves a company creatingmarketing campaigns that appeal to two or more segments of their target audience.It helps companies improve brand recognition, reach a wider audience, meetcustomers' needs, and increase revenue.is when a company creates products and marketing campaigns for specificmarket segmentsfocuses on a specific market, a “different” market, that is interested inbuying a certain type of product (Example: a business selling organic dogfood is looking to target a specific type of person).Niche Marketing– is a segment of a larger market that can be defined by its ownunique needs, preferences, or identity that makes it different from the market atlarge is an advertising strategy that focuses on a unique target market.

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Term
Spring
Professor
N/A
Tags
Marketing, Job Title

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