Test Review - REVIEW, UNIT 4 What were some past ideas...

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REVIEW, UNIT 4 What were some past ideas about how media worked that led into the contemporary theories we covered? (I did a little piece on media studies intro to consider here) For every theory listed below, you should know basic assumptions, key concepts, and how the theory is critiqued. Ch. 22: Cultivation Analysis 1. What were Gerbner’s Cultural Index Project and Violence Index, and how did they impact this approach to studying media? 2. What is cultivation analysis? 3. What are the steps that create the process of cultivation analysis? 4. What are the products you potentially get as a result of cultivation analysis? 5. What’s the difference between first and second order effects? 6. How do we evaluate this theory today? Ch. 23: Uses and Gratifications 1. What prompted this theory to be developed? What is
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its key question(s)? 2. What is meant by an “active audience”? 3. What are the degrees of audience activity? 4. Describe some of the effects of media discussed in
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Test Review - REVIEW, UNIT 4 What were some past ideas...

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