Assignment-Porter's 6 forces M&A- Mansi Vishnoi-MBA-2020-22-105.pdf

Assignment
PORTER'S 6 FORCES + M&A
Submitted By
Mansi Vishnoi
MBA-2020-22-105
NYKAA
Company overview
Industry E-commerce
Headquarter Mumbai
Founded 2012
Founder Falguni Nayar
Type Private
Product Personal Care
Revenue 2.5million Approx.
No. of employees 1557
PORTER'S 6 FORCES
Bargaining power of suppliers
 Some platforms have their own private label providers.
 There are many different brands of beauty and personal care products, all of which are
buying for market share.
 Celebrities are even launching their own personal care line, which they can readily
market due to their current brand recognition of their own beauty and ability to sell
products based on their image.
 Example - Manish Malhotra Lipstick
Bargaining power of buyer
 Personal care and beauty items have a huge customer base.
 Customers have a lot of bargaining power because there are so many substitutes for
these things on the ecommerce website.
 Customers look for the best price, convenience, and variety, and they go to the
channel where they find it.