46757269-SWOT-Analysis-for-Marks-and-Spencer - 3.1 Strengths 3.1.1 High Quality High quality is the major strength that makes M&S successful Customers

46757269-SWOT-Analysis-for-Marks-and-Spencer - 3.1...

This preview shows page 1 - 2 out of 2 pages.

3.1 Strengths 3.1.1 High Quality High quality is the major strength that makes M&S successful. Customers always find high quality goods such as fresh fruits, vegetables, and other superior goods in M&S’s food hall (Ciao, 2002). With many people turnning to eat vegetarian meals, M&S grasps the consumers’ need. M&S has high quality of products that are the food and other products, such as baby products and women’s underwear. 3.1.2 Customer Services M&S has high reputation for focusing on customer service. (Christie, 2002). This is one of the most important methods to make a good relationship between customers and M&S. For example, when women want to buy underwears for themselves, the shop assistants will help them to measure sizes and give them good suggestions. 3.1.3 Shopping Environement M&S tries to make customers feel more convenient and comfortable. It makes stores brighter, and uses modern designs (Rungfapaisarn, 2001). All goods in the shop can be seen immediately. Furthermore, customers do not worry about being drowned in many shelves and avoiding multitudinous people. 3.1.4 Manager Training One of M&S’s strengths is its strict and excellent manager training system (Retail Technology, 1999). Every manager of M&S must be familiar with duty of every post. In fact, managers of M&S are arranged practice of every post. It helps them to improve both work experiences and management skills. 3.2 Weakness 3.2.1 Clothing Lack Segmentation The clothing market of M&S has many segments. In fact, the merchanclise, especially ladies outerwear, is outmoded design and cut. In addition, affluent younger consumers prefer purchasing brand-labels, such as Gap, Next and Topshop (Jobber, 2001: 149).
Image of page 1

Subscribe to view the full document.

Image of page 2

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask 0 bonus questions You can ask 0 questions (0 expire soon) You can ask 0 questions (will expire )
Answers in as fast as 15 minutes